about the Sacred Cow Project
Sacred Cow: an idea, custom, or institution held, especially unreasonably, to be above criticism.
It’s commonplace today to blame meat for everything from cancer to global warming. We’re rightly scared about our health and our world. But are cattle being unfairly scapegoated? At Sacred Cow, we question the following:
• Should we eat meat at all?
• Is there a “best” diet for humans? Or is there a spectrum of optimal human nutrition?
• Can meat be part of a sustainable food system?
• Can a sustainable food system exist without meat and animal contributions, both nutritionally and environmentally?
• How important are ethics in the story of human nutrition and sustainability?
In our increasingly polarized world, where it’s all or nothing, this book is here to introduce some much-needed nuance. If you’re an ethical omnivore concerned about the environmental impact of your food choices, this site is for you. If you’re a vegetarian or vegan but are considering eating meat again, this site is for you. If you’re familiar with how cattle can be part of a regenerative food system, but still worried red meat will kill you, this site is for you. If you’re open to science, then this site is definitely for you.
The Sacred Cow Project explores our relationship to the food we eat, and offers a different view on the future of food production. We publish a blog, produce podcasts featuring food producers and health experts, and run insightful social media posts. The book, Sacred Cow: The Case for (Better) Meat and the documentary film will launch in 2020. Our hope is to create a new dialogue examining our cultural bias against cattle, pointing out the importance of red meat to our food system and how well managed grazing animals are one of our best solutions to repair the damages of our industrial agricultural system.